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Hello! I am LIVIA HUANG

I'm Livia Huang, a creative product designer with 5+ years of experience, focused on aligning user experience with business goals. I'm passionate about creating engaging products that genuinely address users' needs through user research and delivering data-driven solutions.

# Human-centered

# Data-driven

# Creative

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FEATURED WORK

Below are my featured work, which will show my experience and ability on data-driven design, usability testing and creativity. 

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WEB MERCHANT PAGE REVAMP

Integrated the information architecture into the new ShopBack merchant page and created a prototype for usability testing to gather user feedback.

# Information Architecture

# RWD Website

# Usability-testing

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SHOPBACK ACCOUNT PAGE DESIGN ITERATIONS

Integrated the information architecture into the new merchant page and created a prototype for usability testing to gather user feedback.

# Information Architecture

# App

# Data-driven

# Usability -testing

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IMPROVE SHOPBACK BIOMETRIC ENROLLMENT RATE

Conducted user research and usability testing provides insights into users' motivations for enrolling in biometric systems, leveraged data and usability test to continuously enhance the enrollment rate.

# User Research

# Data-driven

# App

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